Prada or Pans Labyrinth?

A beautifully animated piece here from Prada. Starts off well then takes on a surreal tone, almost as if Del Toro had directed it himself. Unfortunately it is spoilt with a logo placement before the end of the piece. Nevertheless something that would standout should it run. Watch here.

May 10th 2008

This is a great idea that conquers language barriers and brings people closer together through film. A missed opportunity for the wannabe directors out there, but nevertheless still worth having a look come May 10th 2008. Check out the site here www.pangeaday.org .

There's A New Hero In Town

So the agency Mother is releasing a graphic novel ("Four Feet From A Rat", available in Time Out Magazine). I can't deny i'm somewhat jealous, but also dismayed. My flat mate and I were also going to release a graphic novel...well, actually a comic book. Just a one off for a laugh really. We have got the character down and the 1st page. Its just about finding the time to get it finished. Let us know what you think. And we'll keep ya posted with our developments.

Illustrations by Matt Fitch.

Can One Man Really Make A Difference?

So i told you about the book in a week. Should be a breeze i said. Well my art director wants to split up. So looks like I'm going "Han Solo" on this one. There are plenty of creatives who have made it on their own. But in saying that, I'm planning to be single for only a little while. So if anyone needs a copywriter let me know.

The Universe Was Created In Seven Days

So our tutor has arranged for us to do a book (7 campaigns fully executed) in a week and hand it into Saatchi for a possible work placement. God made the universe in 6 days and rested on the 7th. Surely this will be a breeze? We get the briefs this Friday, wish me luck.

A Poster Made From Paper, How 20th Century!

One word that's on the lips of every client today is "Digital". Now as I'm still at Watford, i need to know where this is headed. Will every agency above and below the line expect digital in my book?

The constant headlines in Campaign, notifying us of another agency bringing in a Creative Director with digital background to run the ship, would indicate yes.

But i have a problem with this. The course has visited at least 5 digital agencies, all very good, all producing very good work. But most of the class hadn't even seen their work. And we look for this kind of stuff everyday. So how will the public come across this work, when most of the time they're signing up to another "Bring Back Wispa" campaign, via facebook?

Word of mouth is vital in this medium to get your work seen. But lets face it, when's the last time you visited a microsite because your mate told you to?

Agency Crits

The Watford course is a must for anyone who wants to get into the advertising world as a creative. Not to say that it cannot be done otherwise, but it's a great foundation to build up your book and networks. Not to mention finding a partner and making new friends, who one day you could be working for.

Agency Crits are another advantage. We have met so many teams from so many agencies in such a short time. Wieden + Kennedy London was amongst the courses favourites. The above photo was taken by Darren + Lucy (who are an excellent team, see them if you get the chance).

Skittles is back

TBWA, USA, has released another addition to to the American Skittles campaign "Taste The Rainbow". Pinata follows closely to "Beard" and "Touch", where a character has been developed to portray the skittles message (not actual sure there is a message, but damn funny). This new character could easily have his own show like Frasier (see the resemblance) .

Executive Creative Director- Gerry Graf

Group Creative Director- Ian Reichenthal
Group Creative Director- Scott Vitrone
Art Director- Craig Allen
Copy Writer- Eric Kallman
Senior Producer- Nathy Aviram
Assistant Producer – Laura Rosenshine

The Wait Is Over

No matter if you were born in a stable or on a ship carrying human cargo. Everyone has played Street Fighter. Check out the animation and art work for the new Street Fighter 4 Game. Watch the trailer here.

A Virgin No More.

This is my first posting, so it seems appropriate to talk about "Mad Men" on tonight's BBC4. I have already had the pleasure of seeing the first episode thanks to the Internet. And I must say I wasn't disappointed. The opening credits are reminiscent to the same animation used in Casino Royale, and Don Draper is just as charismatic as Bond himself.

Set in the 1960s, the show represents the heyday of American advertising of a halcyon era. There's not a Mac in sight and if you asked for Photoshop you would probably be sent to the Kodak store down the road.

It really does look like Ad Men of that period lived the high life, with their fancy cars, high salaries, incestuous work relationships and boozing till the early hours of the morning. Has the industry really changed that much?