One word that's on the lips of every client today is "Digital". Now as I'm still at Watford, i need to know where this is headed. Will every agency above and below the line expect digital in my book?
The constant headlines in Campaign, notifying us of another agency bringing in a Creative Director with digital background to run the ship, would indicate yes.
But i have a problem with this. The course has visited at least 5 digital agencies, all very good, all producing very good work. But most of the class hadn't even seen their work. And we look for this kind of stuff everyday. So how will the public come across this work, when most of the time they're signing up to another "Bring Back Wispa" campaign, via facebook?
Word of mouth is vital in this medium to get your work seen. But lets face it, when's the last time you visited a microsite because your mate told you to?
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