Last week Danny Wallace wrote an article in Shortlist, branding Ad Men as lazy. Really? Creatives lazy? Well in recent weeks it seems he may have a point.Agencies aren't doing themselves any favours nor are they propelling themselves to the forefront of creativity by impersonating God and resurrecting their dead campaigns.
Even more damning is his claim that Creatives are ripping off his ideas. On this point I have to agree with Mr Wallace based on evidence I found using techniques to rival that of Colombo (don't you just love the Internet).
Wallace is the author of the book 'Yes Man' which was first published 2005.The book follows a period in Wallace's life, in which he says yes to almost everything he is offered and how this has a profound affect on his life. In that same year an advert was produced for Virgin Credit Card. Strategy... "Life gets better when you say yes".
Hmmmmmmmmmm. Coincidence?
2 comments:
I'd pay more attention to it if he wasn't such an arrogant, talentless goon himself.
The recent rip=off that really angers me is that shitty Berocca treadmill ad that completely poorly apes this: http://www.youtube.com/watch?v=pv5zWaTEVkI
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