Wednesday, 30 July 2008

Through Destruction Comes Creation

See what happens when we destroy the earth through our gas guzzling cars and our dual Lynx sprays. We make it better, more creative and aesthetically pleasing. So help destroy the world so we can have more creative concepts like this.

I'm doing my bit. I'm sleeping with my light on. What will you do to help?

Is It A Brick, Is It A Weight. No It's A Book.

After exploring every crevice of my sofa, hassling my Bank Manager, Mother, Brothers and Mates for money, and finally selling my ass to needy workers in the square mile. I managed to save enough to buy the Kessles Kramer 2 kilo book (and it was on sale).

But I'm happy with my purchase, as it has shed some light on a very enigmatic Agency whose homepage leaves me a little bemused.

The decade of work will take you some time to get through. Which is handy as they city boys left me in a right state. After you've finished reading it, it serves as a great dumb bell or murder weapon.

Conclusion, get yourself down to the square mile ask for Roger, close your eyes and start saving.

Thursday, 24 July 2008

Use A Monkey And You Can't Fail


This is airing tonight at 7.30pm BBC1. I'm super Jealous of the Creatives at Y&R as they got to collaborate with Jamie Hewlett, who i am a fan of and love what he has done with Monkey. If you get to see some of his artwork from the theatre production, do so.

BBC: Journey to the East
Issue: 110 Contender
Agency: RKCR/Y&R
Creative Director: Damon Collins
Creative: Paul Angus; Ted Heath
Director: Jamie Hewlett
Production: Passion Pictures; Red Bee Media; Zombie Flesh Eaters
Producer: Cara Speller; Deborah Stewart
Music: Composed & produced by Damon Albarn
Brand: BBC

Monday, 21 July 2008

Brief And A Pint Please.

I was in Swansea this weekend and stumbled across this little pub. It got me thinking how many other agencies share their names with pubs or clubs? Is there a "Weapon 7" hanger in America? A small "Santo" bar in Europe? Or a little dessert shop in the UK called "Cake"?

Have you seen any? If so I'd love to hear about them, so take a pic and get in touch.

Tuesday, 15 July 2008

Tanvertising. More Like Bollox

So according to this week's campaign 'Tanvertising' is the new craze in advertising. Um me thinks not. Have people forgotten we live in London. Yes that's right the place where the sun only shines out of smug people's arses.

To advertise via a sun tan would be the worst way to get you brand seen. We have like 355 days of rain. And everyone who has a tan, automatically becomes a twat to those without one.

Digital people that's the way froward, even if half the population like my mother can't even turn on a laptop. The future's bright, the future's digital (what...if Orange doesn't want it, I'll have it).

Right I'm off to finish my replica build of Noah's Ark, it looks like it's going to rain.

Friday, 11 July 2008

Pick Of "What I Have Seen And Thought Was Really Really Really Good So Will Now Share It With You" No.4

I've chosen a poster this time from TBWA. Extremely simple and bold. It shows the confidence the brand has by relying on their "3 stripe" design, rather than their name.

The three stripes as the opening ribbon is a great solution to this brief, as the client must have wanted a logo somewhere on this poster.

Like it.

Previous Posts:

Pick Of "What I Have Seen And Thought Was Really Really Really Good So Will Now Share It With You" No.1
Pick Of "What I Have Seen And Thought Was Really Really Really Good So Will Now Share It With You" No.2
Pick Of "What I Have Seen And Thought Was Really Really Really Good So Will Now Share It With You" No.3

Thursday, 10 July 2008

Hide and Seek

So CBS are promoting their new 'XTP' (Cross track projection) screens.

And when you're a company whose expertise lies in
"providing advertising solutions for clients looking to reach consumers on the move" and "to be effective for driving sales, increasing footfall, and raising awareness for a wide range of clients, products and businesses". Naturally you would use yourself to advertise yourself.

I mean what better way to show potential clients how good you are by advertising your own services through the services you offer.

So I'm a bit surprised that at my station (Manor House) there are approximately 6-7 posters all the same and positioned in the worst of places. For example, just at the top of the escalator before the barrier. I took a moment to watch 10-20 people heads down like a Spanish bull charging a Matador, heading straight towards the gates.

Furthermore
the posters they have used are copy lead, accompanied by a purple background with that ever original shot of a pair of sun glasses. Why sun glasses? Are the projection screens brighter than the sun? Will our eye balls melt?

If anything i think commuters will only know about 'XTP' when they accidentally look at a poster and their eyeballs burst. Hey, couldn't that be the next Specsavers ad?

Picture it; a commuter on his knees in agony, clutching what once were his deepest blues. Voice over "Should have gone to Specsavers".

Friday, 4 July 2008

No Más Trajes

El curso ha terminado y yo a españa para hacer un ciervo. Por lo tanto, no será hasta el día de Hoy miércoles. Catch a todos más tarde.

The course has finished and i'm off to spain for a stag do. So won't be blogging till Wednesday. Catch everyone later.

Ps. I'm sure the above spanish is totally wrong.