Hide and Seek

So CBS are promoting their new 'XTP' (Cross track projection) screens.

And when you're a company whose expertise lies in "providing advertising solutions for clients looking to reach consumers on the move" and "to be effective for driving sales, increasing footfall, and raising awareness for a wide range of clients, products and businesses". Naturally you would use yourself to advertise yourself.

I mean what better way to show potential clients how good you are by advertising your own services through the services you offer.

So I'm a bit surprised that at my station (Manor House) there are approximately 6-7 posters all the same and positioned in the worst of places. For example, just at the top of the escalator before the barrier. I took a moment to watch 10-20 people heads down like a Spanish bull charging a Matador, heading straight towards the gates.

Furthermore the posters they have used are copy lead, accompanied by a purple background with that ever original shot of a pair of sun glasses. Why sun glasses? Are the projection screens brighter than the sun? Will our eye balls melt?

If anything i think commuters will only know about 'XTP' when they accidentally look at a poster and their eyeballs burst. Hey, couldn't that be the next Specsavers ad?

Picture it; a commuter on his knees in agony, clutching what once were his deepest blues. Voice over "Should have gone to Specsavers".