Wednesday, 20 August 2008

Ambient. At Your Own Risk



In today's society the streets seem to be too dangerous to walk let alone advertise in. So if you're going to pull some kind of stunt that involves a person with nothing better to do to than get paid to be a chicken (for arguments sake), they better be carrying more than just a message.

The youth of today would kick your brands arse all over town and you don't want your brand looking like a pussy. Even I can confess to bundling MR WIMPY as he came out of his changing room (the male toilets) and into the restaurant to surprise the kids...and i was three! He never saw it coming.

So when it come to stunts a well thought out idea is a must, but an escape plan is a necessity.

Friday, 15 August 2008

Pick Of "What I Have Seen And Thought Was Really Really Really Good So Will Now Share It With You" No.6



Found this over on The Worlds Best Ever. I've become a bit of fan to stop motion animation. Especially after CHI's ad for the Yellow Storage Company. So much time, effort and patience goes into getting the best result, and bloody hell does it show. PES are also responsible for some of the stop motion for many TV adverts out at the moment.

Thursday, 14 August 2008

Can't Draw Won't Draw



There comes a time when to "try and try again" should be "face it, you're shit, give up". Not to everything in life but definitely certain areas. Like drawing. I can't draw to save my life. I have tried to give it a go, even bought books on lighting and shading. But at the end of the day I'm trying to climb a mountain wearing roller skates.
It's so much easier to find someone that can do it for you. Creatives all the time commission illustrators and cartoonists to execute their ideas.
Because I can't draw doesn't mean I cant respect and appreciate others that can. That's why I have posted two pictures from Frank Frazetta. If you don't know about the guy or his work you're in for a treat. His range of styles and techniques, blew me away when I was a teenager and happened to stumble on trading cards of his work. I have his second edition of cards framed on my wall at home.
This guy was one of the true greats with a pen, pencil, or brush in his hand.

Thursday, 7 August 2008

And Another Tree Weeps A Tear

Yesterday I was strolling the streets in search for my hoe, it seems to have gone missing from my garden you see. Anyway I was handed yet another free magazine going by the name of Dare. More of a chick mag than anything else, it got me thinking. With the amount of free papers and magazines out there jostling for your attention against the traditional papers and magazines. How, as an advertiser do you decide where you should place your highly crafted poster? All of them? Just one of them? Which one?

As the free sheets go 'Short List' has my vote. Definitely the best free sheet out there. In fact, if they charged for it, i would probably fork out the money for it, but don't tell them that.