In today's society the streets seem to be too dangerous to walk let alone advertise in. So if you're going to pull some kind of stunt that involves a person with nothing better to do to than get paid to be a chicken (for arguments sake), they better be carrying more than just a message.
The youth of today would kick your brands arse all over town and you don't want your brand looking like a pussy. Even I can confess to bundling MR WIMPY as he came out of his changing room (the male toilets) and into the restaurant to surprise the kids...and i was three! He never saw it coming.
So when it come to stunts a well thought out idea is a must, but an escape plan is a necessity.
No comments:
Post a Comment