Yesterday I went to the New Blood Exhibition. Full of anticipation, excitement and a little anxiety. After all this is the place where the next best advertising creatives are to be spotted. So it would be quite daunting to see who's the competition.After 2 hrs of trawling through long copy and busy pages, I'm safe in the knowledge that I'm going to be ok. Don't get me wrong I'm no creative genius nor do I have the experience of a work placement under my belt. But I was surprised by the poor quality of work on show from the advertising colleges.
Everything was beautifully photoshopped and a lot of love and attention went into the books. But where was the idea. I saw no great truths or insights, it was just contrived and small ideas. In fact, some work, I swear had been done already.
The only thing that saved the day being a complete waste of time was some of the illustration and design colleges. Great craft and vision was on display with some neat little designs ideas.
I'm quite relieved at the fact it was poor, but also disappointed. I wanted to see work that made me think "shit on a stick, wish I'd done that" but I was left with just one thought "Shit".
6 comments:
we couldn't go sadly, would have loved to see some stuff. was st. martins there? watford? when i was there last year i haven't seen anything good either (from advertising)
Didn't see any St Martins stuff. That's what ideally i would have liked to have seen. Bucks were there, southampton, even singapore got represented.
Watford doesn't enter competitions as i know of.
tc hates d and ad and other student award things. watford never enters any of them.
only thing they do, is cream. and watch how it completely dominates the exhbition.
Watford do the Diageo awards too. The Advertising was nothing special this year. There were good books, but as you posted, nothing conceptually new. One campaign that did it for me was the Hob Nobs biscuit campaign. The concept was a Peter Kay sketch "SAS Biscuits" good truth.
DM
Unfortunately, didn't see that one. Only a Nike campaign stood out for me.
"Raise a champion" was the line and it looked sleek and cool. Almost like a genuine Nike ad.
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