The Cyberspace Grave Yard

The Internet, the final frontier?

Seems these days campaigns come with a pre-bolted ".com". Do brands really need these websites? What value do they add? And how does one advertise the site rather than slapping the URL at the bottom of any poster?

I spend a fair time on the net, and I've never, out of my own free will, gone to the homepage of Branston pickles or Lurpack. Why would i? Why would anyone with a life do so? Nobody in the middle of stalking an ex girlfriend on facebook and scouring ebay for a date, will ever take a time out to explore the world of the brownest and tangiest pickle.

Now give me a reason to visit, something I can engage with, something that improves my life and I'm there.

But what happens to these sites once they have served their purpose? Will they be buried like an Egyptian relic, only to be discovered in 100 years time by our descendants?

Maybe if more thought went into a brand's homepage that goes into their campaigns, the Internet wouldn't feel like a giant reservoir with one or two fish, a few supermarket trolleys and a shit load of floaters (no pun intended).