
So Tesco's is now taking on i-tunes and offering MP3 downloads. They are the new and improved version of McDonaldization, which George Ritzer wrote about many years ago. Everything he says in this book can be attributed to Tescos. All he'd have to do is draw the world in a Tesco's carrier bag and he can release a 2008 edition. What will Tesco offer us next? Tesco Holidays? Tesco Hospitals? Tesco Brothels? Remember every little helps.
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