This digital Billboard is near where I live. I'm quite surprised that the opportunity to try and do something a little more exciting with this medium wasn't taken. I know it's not the best of digital opportunities but for the love of god, put some love into your craft. Make something move, twirl, flash, ANYTHING. Otherwise all I'm looking at is a poster that could be a spread sheet. Mercedes could have the car in motion. BA could have the day turn to night while you wait and Vodafone could have... well never mind about Vodafone. Initially i took some video footage to post. But these photos replicate the same effect. The fact of the matter is, if you're going to foot the bill for an electronic version of your poster, one that wastes energy during the day and attracts moths at night. Get every penny's worth out of it, make it move.
This digital Billboard is near where I live. I'm quite surprised that the opportunity to try and do something a little more exciting with this medium wasn't taken. I know it's not the best of digital opportunities but for the love of god, put some love into your craft. Make something move, twirl, flash, ANYTHING. Otherwise all I'm looking at is a poster that could be a spread sheet. Mercedes could have the car in motion. BA could have the day turn to night while you wait and Vodafone could have... well never mind about Vodafone. Initially i took some video footage to post. But these photos replicate the same effect. The fact of the matter is, if you're going to foot the bill for an electronic version of your poster, one that wastes energy during the day and attracts moths at night. Get every penny's worth out of it, make it move.
1 comment:
Damn straight!
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