Our tutor and mentor Tony Cullingham will help you a lot on this course. His handouts are a must have, but it's his wisdom that is far more valuable. Last Friday we had a TV workshop. I learned a lot. But one piece of advice stayed with me. And I'm going to share it with you. Tony was talking to us about propositions. How it's easier to have a simple proposition, like the cheapest car, than a unique proposition. Because as creatives this gives us license to be...well creative. I'll leave you with a quote from Fridays workshop.
"It's your job as a creative to make the ordinary, extraordinary"
"It's your job as a creative to make the ordinary, extraordinary"
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