Deja Vu?

Have you seen the recent adverts for Yell.com? Well I think the creatives at Mother have been browsing the archives. Because this is simply a remake of the Argos adverts that starred Richard E. Grant as a highly demanding Rock Star, with a helpful P.A. using an even more helpful Argos catalogue to meet all of his ridiculous demands.

Yell does have some slight nuances. Instead of a funny dated rock star, played by an actual star, we have a posh nancy boy who is irritating in every way. And the Argos catalogue has been modernised to a laptop.

Has it really come to this, a lack of ideas leading to regurgitation?