Saturday's Guardian had an article on "Breaking into Advertising", which describes the IPA's new test to see if you are suited for the world of drumming Gorillas and talking sticks of meat. Well as a copywriter (on placement) and curious individual I took the test. And my results? Well i scored 79 for the lateral part, but forgot to jot down the linear result. Nevertheless the concluding overall result was...High?
This apparently means I'm a high lateral and logical thinker, making me a diagonal thinker. It also means I'm suitable for the world of Advertising. Well I didn't need a test to tell me that. And, had the result been lower, I still wouldn't be deterred. It's what I want to do and no test is going to influence me. Especially one that hands out a certificate after completion of a forty minute assessement, in which you are responsible for marking the second half.
But if you have a spare 40 mins, why not try it out for yourselves. You get a nice piece of paper with your name on it and everything.
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