Red bull, such an exciting brand. Air races,art exhibitions, musical remix websites, the list goes on. So why the hell did they sign off, such a boring poster. Look at it. It's basically the brief mac'd up. A real opportunity has been lost to do something innovative and cool, just like the product itself. And what really grates me is that any self respecting copywriter spending longer than ten seconds on this poster, would have changed the end line from "Strong & Natural" to "Naturally Strong", it sounds more natural, therefore is naturally stronger.
No comments:
Post a Comment